Reputation is a major intangible asset and something that has grown to comprise the majority of many companies’ stakeholder value. It is for this reason, that damage to a companies’ reputation should be considered as one of the most important risks for any business.

Product information

As the shadow of reputational risk looms larger, there is growing pressure on companies’ risk management and executive functions to adequately protect their business. Our Reputational Crisis product is specifically designed to help clients understand and manage their risks from reputational damage. Our experienced underwriting team has partnered with Polecat, a technology leader in reputation intelligence, to supply our clients with advanced knowledge of issues to help mitigate their risk. And if a reputational crisis does arise, clients will be supported by reputation professionals to help deliver the right communications, at the right time. This product is currently available exclusively through our broker partner Willis Towers Watson
What is reputational crisis?
Actual or threat of injury / harm – Perils covered include physical injury, the outbreak of disease, abduction, assailant threat, and products that cause harm.
Abuse / Discrimination – A group of risks which covers employees, customers, and animals.
Damage by association – Where reputation is damaged by association with individuals or firms guilty of reckless, malicious or inappropriate acts.
Our Risk Management tool comprises three main areas
Insurance risk transfer; indemnity for business interruption and crisis communications and brand rehabilitation fees.
Industry specific crisis and brand rehabilitation consultants available to advise when a crisis occurs and paid for by insurers.
Real-time reputational data analysis using artificial intelligence.
Target Markets
Hospitality & leisure, transportation, manufacturing and retail
Territories

Worldwide

Downloads
Reputational Crisis Factsheet
pdf • 0.18Mb

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