Liberty promotes Simon Baily to Head of Affinity and Programme business Europe role

Baily joined LSM in February 2021 as Affinity and Programme Business Europe Distribution Manager. He replaces former Head of Affinity and Programme Business Europe, Kerry McKay, who has left to pursue a new career opportunity. Since joining, Baily has been instrumental in building up LSM’s delegated authority capability in the region.

Kadidja Sinz, President, Europe & Middle East, Liberty Specialty Markets, commented: “We thank Kerry for his tremendous contribution over his seven years with Liberty and wish him well. Having worked closely with Kerry since joining our team, Simon is ideally placed to lead our Affinity and Programme Business as we build this business across Europe. He is highly experienced in delegated authority business, having worked with and advised Coverholders and MGAs across multiple lines of business and territories, developing holistic, sustainable and mutually beneficial partnerships.”

Prior to joining LSM, Baily was an independent consultant, advising insurtech, broking and underwriting businesses. Previously, he held various operational leadership and management roles focused on delegated business at Ed Broking and Miller Insurance.